Research - Faculty Spotlight

Connect. Collaborate. Create Impact

SolBridge faculty are actively engaged in impactful research across a wide range of business disciplines. Through the Faculty Research Spotlight, we showcase recent scholarly achievements and their contributions to advancing knowledge and practice. We also welcome opportunities to collaborate with partner universities, researchers, and industry through joint research projects, publications, grants, and other academic initiatives.

Urban-suburban inventor connectivity and innovation quality: Evidence from intra-metropolitan innovation networks

H Ju, R Mudambi, T Skiti

Journal of World Business 61 (4), 101729

Link: https://www.sciencedirect.com/science/article/pii/S1090951626000192

DOI: https://doi.org/10.1016/j.jwb.2026.101729

Keywords: Metropolitan area, City, Innovation, Connectivity, Innovation network

Foreign technological entry, intellectual property rights, and technology diffusion: Evidence from patent filings at the USPTO

C de Grazia, PR Herman, H Ju

The Journal of Technology Transfer, 1-27

Link: https://link.springer.com/article/10.1007/s10961-026-10336-9

Keywords: Patents, intellectual property rights, knowledge diffusion, innovation

Sustainable Corporate Finance: A Review of Theoretical Foundation, Industry Practices and Research Bibliometrics

Jasman Tuyon, Chia‐Hsing Huang, Aidi Ahmi, Noor Azlinna Azizan, Zamri Ahmad

John Wiley & Sons, Inc.

Link: https://onlinelibrary.wiley.com/doi/10.1002/csr.70524?af=R

DOI: https://doi.org/10.1002/csr.70524

The Purchase Paralysis Paradox: When Greenwashing Backfires in Gamified Choice

Sridevi Gopakumar, Madhava Priya Dananjayan, Noor Azlinna Azizan

Indian Journal of Marketing. Pages 24-42

Link: https://indianjournalofcapitalmarkets.com/index.php/ijom/article/view/176017

DOI: https://doi.org/10.17010/ijom/2026/v56/i6/176017

Keywords: gamification, greenwashing, assortment size, decision paralysis, purchase intention, consumer skepticism

Achievements and Honors

Babson Global Symposium for Entrepreneurship Educators (SEE)

Congratulations to Professor Shijith Kumar for winning a scholarship to the prestigious Babson Global Symposium for Entrepreneurship Educators (SEE) at Babson College. Read More.

Society of Open Innovation (SOI) 2025 10th Anniversary Conference

Professor Inhyouk Koo (Sookmyung Women’s University), Shijith Kumar PM, and Ronny Estrella (Woosong University), was awarded the Best Poster Award for their research on “Adoption of Ideas from Innovation Contests – Evidence from a Korean Financial Institution.” Read More.

Invited Talks

Professor Azlinna Nur was invited to speak on Sustainable Finance at Iqra University, Pakistan, on 4 September 2024, and on Financial Ethics at Universiti Malaysia Pahang on 13 June 2024.

AI Idea Competition “SoL-AIMS (AI Innovation Movement)

Professor Shijith Kumar and Professor Melanie Fernandes collaborated as Team SolEpic in the Spring 2026 SOL-AIMS Competition, earning a Top 3 finish. Read More.

Businesses and markets should look long term to see sustainability pays off

Professor Prasad Padmanabhan recently contributed an opinion article to the San Antonio Express-News, exploring how businesses can make sustainability a long-term competitive advantage. In the article, he argues that embedding sustainability into corporate strategy, leadership, and business education is essential for creating lasting economic, social, and environmental value.

If you are interested in sharing your achievements and honors with fellow faculty members, please feel free to contact us via email.

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